Brand is what identifies you and distinguishes from other stores. It’s an image people have in mind when thinking about your company. It’s a difference between Coca Cola and Pepsi.
Your brand’s visual identity is its style. If brands were people, then visual identity would be the clothes, and the hair. It’s the impression you make.
Logotype Your brand name styled as a logoIcon logo Small version of your logo which can be used as a favicon or an avatarHeader font Font type to be used in headersSecondary font Font type to be used in general textBrand colour palette Colour scheme for every purposeButton styles Button styles consistent with your brandingLink style Button style consistent with your brandingEasy to share PDF summary A file you can open on any device and easily send to everyone you work withLogo files Each colour variation of both the logotype and the icon logo in .svg and .png formatsFont files or ready to use code snippets Font files for both desktop and web unless they can be used without downloading
Design of your store Branding applied to your store This can be ordered separatelyTone of voice
The name of your store Knowing the name of your store is essential to be able to create the logotypeWhat do you or will you sell? This will help us to come up with a design that will represent your business bestWho is your ideal customer? This will help us to come up with a design that will attract the right customersHow would you like your customers to perceive your brand? Examples: playful, serious, professionalWho would you like to look like? List of similar brands you like
