Potion
Potion is a clean, flexible Shopify theme for skincare, beauty, and wellness stores — designed to present your products clearly and give customers the ingredient transparency and browsing confidence to buy.
What's included
5 Theme Styles
Every theme preset — Takeout, Crumbs, Pantry, Orchid, and Potion — is included in the price. Switch between them at any time. Two additional styles (Olive and Rich) are available on request.
26 Theme Sections
Image Banner, Slideshow, Collage, Image Gallery, Featured Collection, Featured Product, Multicolumn, Rich Text, Video, Blog Posts, Contact Form, Map, Email Signup, and more.
Free Updates, Forever
Every improvement we ship is yours automatically — new sections, performance improvements, and Shopify compatibility updates included. No subscription, no upgrade fees.
Hands-On Support
We always respond within 2 working days — but usually faster. We also offer paid services beyond answering theme questions — custom design, development, and other e-commerce related services are available.
Who Is Potion For?
Skincare Brands
Ingredient tabs, skin type tags, and a clean product page help customers choose the right product without information overload. Featured collections work well for routines or kits.
Beauty & Cosmetics Stores
Image-led sections and a minimal aesthetic let product photography lead. Featured collections showcase shade ranges, routines, or gift sets with the visual clarity beauty shoppers expect.
Wellness & Supplement Stores
Collapsible tabs handle nutritional information and dosage instructions. Filtering lets customers narrow results by need, ingredient, or benefit — building confidence at every step.
Indie Beauty Brands
Works for brands of any size. The clean aesthetic supports both minimal and detailed brand identities. Every setting is fully documented, so you can customise without a developer.
Highlights
Visual Product Tags
Automatically applied tags with icons, based on the tag text, help customers quickly identify products that meet their needs.
Ingredients Table
Turn complex data into clear, beautiful tables. Ingredients, specs, or guides made easy for your customers to read.
Easy Add-to-cart
Keep customers shopping inside collections while the cart is open, simplifying multi-product purchases and boosting average order value.
Theme Features
Menu / Grid Collection View
Versatile collection layout gives a choice between a traditional grid or menu view for customers to browse.
Learn moreOpening Hours & Restricted Buying
Merchants can set opening hours and restrict order placements accordingly. Live messages can be displayed to inform customers about the next opening time.
Learn moreIngredient & Attribute Tags
Automatically applied tags with icons, based on the tag text, help customers quickly identify products that match their skin type, values, or ingredient preferences.
Learn moreOptimized Mobile Experience
Fully responsive, with elements that can be selectively hidden on mobile, and the product page designed to make buy buttons visible above the fold.
Learn moreSticky Buying Buttons
On the product page, sticky buying buttons help increase conversion by keeping the purchase option in view for longer.
Learn moreQuick Add to Cart Buttons
Inspired by Amazon, these buttons in sections and collections allow for a swift checkout process without needing to visit the product page.
Learn moreImage Filters
Apply colour filters across product and lifestyle photography for a cohesive, editorial look consistent with premium beauty brand aesthetics.
Learn moreLayout Control With Divider Section
These features allow merchants to create a balanced and clear website layout, enhancing the aesthetic and user experience.
Learn moreCustom Table
Display full INCI ingredient lists, usage instructions, and skin type suitability in a structured table format, aiding customers in making informed purchase decisions.
Learn moreMulticolumn Image Buttons
Ideal for highlighting product ranges, routines, or skin concern categories — these buttons facilitate easy navigation to the right products.
Learn moreIntegrated Icons
By integrating icons that resonate with beauty and wellness, the theme effectively complements the overall focus of the site, ensuring a cohesive shopping experience.
Learn moreEngaging Moving Elements
Animated text for ingredient highlights or promotions, and parallax effects on banner images, add an editorial feel to brand story pages.
Learn more26 Theme Sections
Announcement
Allows you to display animated text anywhere in your store. It's perfect for displaying important information or promotions.
Learn moreBlog Posts
Allows you to showcase most recent blog posts from a selected blog.
Learn moreCollage
Allows you to create a visually engaging multimedia collage with videos, images, products, collections and text blocks.
Learn moreCollapsible Content
Allows you to display content that can be expanded or collapsed, making it easier for customers to navigate through large amounts of information.
Learn moreCollection List
Allows you to showcase a list of collections on a page.
Learn moreContact Form
Allows you to provide a form for customers to get in touch with you, accompanied by an optional image or video.
Learn moreCountdown Banner
Displays a countdown timer. The timer can be set to count to a future date or sale end time.
Learn moreCustom Liquid
Allows you to add custom code for advanced customization.
Learn moreDivider
Allows you to add visual separation between different sections of your page.
Learn moreEmail Signup
Allows you to collect email addresses from customers to build your mailing list and keep them engaged with news and exclusive offers.
Learn moreFeatured Collection
Allows you to showcase a selection of products from a specific collection.
Learn moreFeatured Product
Allows you to highlight a specific product on a page.
Learn moreFooter
Allows you to customize the footer of your store with menus, social media links, text, images, and other elements to enhance the user experience.
Learn moreHeader
Allows you to customize the top section of your store, including the logo, menu, and various display options.
Learn moreImage Banner
Designed to be the main banner on the page. It's a bold, visually engaging section, perfect for highlighting promotions, products, or other key content.
Learn moreImage Gallery
Allows you to display a collection of images with optional links.
Learn moreImages with Text
Allows you to pair text and button with multiple images and autoplay videos.
Learn moreMulticolumn Image Buttons
Allows you to create multiple columns, each with an image, heading, and button, ideal for linking to important information.
Learn moreMulticolumn Text
Allows you to create multiple columns, each with an image, heading, and text, to highlight different products, collections, or blog posts.
Learn moreNarrow Banner
Effectively grabs attention and guides customer actions without dominating the page, allowing for a balanced and inviting page layout.
Learn morePage
Allows you to display content from a specific page within your store.
Learn moreRich Text
Allows you to display short descriptive text with a clear call to action or two.
Learn moreSlideshow
Allows you to display a series of images or videos in a rotating slideshow format, perfect for highlighting multiple messages or promotions.
Learn moreSocial Links
Allows you to display links to your social media profiles, helping customers connect with your brand on various platforms.
Learn moreTable
Can be used to display INCI ingredient lists, skin type suitability, or usage instructions in a structured format, aiding customers in making informed purchase decisions.
Learn moreVideo
Allows you to add an externally hosted (YouTube or Vimeo) video to your store.
Learn moreComprehensive Documentation
Every feature, section, and setting in Potion is fully documented — from setting up ingredient tags and building INCI tables to configuring product filtering and getting the most out of the collection page. The docs cover the things that make Potion different in the depth they deserve, so you are never left guessing how something works. And if you do have a question the documentation does not answer, we are here — just get in touch.
View documentationFrequently Asked Questions
Yes. Potion is designed for skincare and beauty brands. It supports collapsible tabs for full ingredient lists, product tags for skin type or ingredient highlights, filtering on collection pages, and a clean visual character that suits both premium and indie beauty brands.
Yes. The flexible product page layout supports collapsible tabs for nutritional information and usage instructions, product tags for key ingredients or benefits, and filtering to help customers find products suited to their needs.
Product pages support collapsible tabs for ingredients and how-to-use information, a pop-up block for extended details, product tags, variant picker with swatch options, quantity selector, complementary product recommendations, and a product rating display compatible with review apps.
Yes. Potion works for indie brands of any size. The clean, flexible aesthetic supports both minimal and more detailed brand identities. Every setting is fully documented, so you can customise the look without needing a developer.
Potion is part of the Shopify Takeout theme family. It shares its full feature set with the other themes in the family — including opening hours, cart drawer, email signup, and blog — but is visually configured for skincare and beauty stores. The same family also includes Orchid for florists and creatives.
Is the Potion theme a good Shopify theme for a skincare brand?
Does the Potion theme work for a wellness or supplement store?
What product page features does the Potion Shopify theme include?
Is Potion suited to a small indie beauty brand?
How does the Potion theme compare to other Shopify beauty themes?
What Merchants Say
★★★★★
All in all - great theme and great theme support! The theme works well - very easy to customize and very easy for a beginner website builder (like myself) to build a beautiful website. I really appreciate having a theme and team to get my website going, and I look forward to working with the team going forward.
Dotti
★★★★★
I absolutely love this theme. My first theme was free and I didn't like the turn out. With this theme it gives you a head start, it's professional, eye catching and makes me truly love what I put in the world. The owner of the theme “Ewa” has gone above and beyond to assist me. Whenever I get stuck, she is always there. I am very appreciative.
MY HOLY GLAM
Get Potion
Try it free — no payment required to preview the theme on your own store.
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